Speakers

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Robert is the Country Manager of Offerista Polska, the No. 1 Drive 2 Store chain in Europe, which supports retail chains and manufacturers with its reach and main services in digital trade marketing.
Robert has been an active participant in the Polish Internet market since 1999.

During this time he has been involved in the development of two main horizontal portals: Gazeta.pl and Interia.pl. In both of these organizations, he was in charge of the General Director of Advertising Offices.
Additionally during this time he was working for the development of the digital market within IAB Polska.
Over two years he has been supporting the largest retail chains and brands in the digital transformation in the Offerista Polska in order to provide measurable advertising success, which will bring increased sales in stationary stores.

Marina Dubakina serves as the President and Chief Sustainability Officer at IKEA Retail in Poland. Previously, she held the position of Regional Director. She has been with IKEA for over 20 years, initially working within the company’s Russian operations, where she held, among others, the role of Country Human Resources Director. She later moved to Sweden to work directly with the CEO of the IKEA Retail. After that, she took on the role of Market Director in Barcelona before relocating to Poland in 2021.

Marina is passionate about people, their development, and a style of leadership that fosters growth for both individuals and entire teams. In her personal life, she values spending time outdoors and has a deep love for nature. She is also passionate about traveling and discovering new places, which serve as a source of inspiration and fresh perspectives.

Marina Dubakina has been part of the IKEA Retail team in Poland since March 2021, first as Market Area Manager and since 1 February 2022 as CEO and Chief Sustainability Officer. She joined IKEA almost 20 years ago in Russia as part of the HR team. She had various roles; her last job was as Country HR Manager for Russia. Later, she moved to Sweden to become Assistant to the Global Retail Manager and continued as a Market Manager in Barcelona, Spain.

Senior Director in JLL’s Industrial Agency department with 15 years of experience in commercial real estate. Paulina’s client portfolio includes leading Polish and international tenants who occupy a significant volume of warehouse space across Poland. 

Paulina specializes in working with clients in the retail, FMCG, and e-commerce sectors, collaborating directly with executive boards to deliver comprehensive, long-term solutions. She has extensive knowledge of decision-making processes within multinational corporations and proven expertise in managing strategic projects. Her experience includes partnerships with leading brands such as Castorama, Leroy Merlin, P&G, Coca-Cola, Auchan, ALDI, H&M, Super-pharm, and Makro. She also participated in the development of operations in Poland for several leading manufacturing companies such as Corning and Ontex. 

He has been with Mastercard since 2016, responsible for the development of the acceptance network and business cooperation with acquirers and commercial partners. He has over 10 years of experience working on projects related to e-commerce, payment digitalization, and customer experience optimization. He is currently, among other responsibilities, coordinating the rollout of the global standard for online card payments Click to Pay. Previously, at Bank BGŻ, he managed retail banking sales teams, overseeing sales activities including planning and performance monitoring, as well as cooperation with financial intermediaries. He also delivered projects for BIZ Bank and mBank, implementing IT systems supporting business process management within financial institutions. He is a graduate of the Faculty of Production Engineering at the Warsaw University of Technology and the Faculty of Quantitative Methods in Economics at the Warsaw School of Economics. He also participated in the prestigious Advanced Leadership Program for Poland, organized by the Center for Leadership (CL). Privately, he is a father of two. An active and curious individual, he is interested in personal development, rally racing, literature, and endurance sports such as cycling and running.

Working in the field of modern technologies, artificial intelligence, management and creating new ventures from scratch – this has been his daily business for many years. As part of the Żabka Future Business Incubator he is responsible for the strategy of commercialization of the concept of autonomous stores, their economy and customer experience. In his career, he has worked with global clients on the transition to a technology platform-based economy, data-driven strategy development, and an omnichannel approach to customer service. He also knows exactly what business is from an entrepreneurial perspective – he founded, scaled and sold a software house specializing in analytics and Big Data.
Besides his work, his great passion is science. He loves to expand his knowledge and share it with his students at the Warsaw University of Technology, of which he is a lecturer. His hobby is traveling, preferably where there is good cuisine and wine. He is a fan of science fiction literature, from which he draws inspiration for the development of business and technology.

Maciej Herman – CEO of Wedel, the owner of E.Wedel brand. Has been with the company since 2008. Associated with the FMCG market for over 20 years. He gained his professional experience occupying positions in commercial departments of companies such as Kompania Piwowarska, Frito Lay as well as Procter and Gamble.
Over the past few years, Wedel has become one of the fastest growing confectionery companies in Poland and is currently among the 3 largest producers of the Polish chocolate industry. Since 2018, the company`s product portfolio includes also ice cream on a stick and ice cream buckets. For their bold and revolutionary approach to communication strategy, the company has received numerous awards, including golden Effie award for the campaign “W kuchni z Wedlem” (eng. In the Kitchen with Wedel) or a bronze award in Złote Spinacze contest for “Wedel Up!” project. Wedel is also a multiple winner of prestigious product competitions, plebiscites and rankings.

As Chief ESG Officer at Leroy Merlin Polska (LMPL) Jacek is responsible for designing and animating the deployment of the ESG strategy of Poland’s leading DIY & home improvement retail company with 80 stores, 12 thousand employees and over 40 million customers yearly. The strategy focuses in particular on the decarbonization challenge, drastically reducing total greenhouse gas emissions of LMPL (-50% across scopes 1+2+3 is targeted by 2035 vs 2022).
Before joining Leroy Merlin Poland (ADEO Group), he had worked for 18 years for the leading telco operator Orange, both in Warsaw’s Orange Poland and in the global HQ of the Group in Paris. His last job there (2020-23) was to design and deploy climate strategy of Orange Poland as its Climate Officer.

Since 2008 President of Polish Organization of Commerce and Distribution which associate the biggest international retail and wholesale companies in Poland. 2000 till 2017 Director of the METRO AG Representative Office in Poland representing METRO AG companies Makro C&C, Real and Media Saturn Holding towards state authorities, NGO’s and industry associations. Vice President of Employer’s Confederation Lewiatan. Vice President of the European trade association EuroCommerce in Brussels.
Since 2012 Chairman of the Central Eastern Europe Council, representing modern distribution channel of the CEE region towards EU institutions.

Krzysztof Kośmider specializes in implementing projects for companies in the retail sector. He has over 20 years of experience in optimizing business processes and implementing IT solutions based on best business practices supported by latest technologies. He has extensive experience in IT transformation on both Polish and international markets.

Paweł Krawczyk has been tied with Decathlon Poland for over 13 years now. Started in Lublin then moved to Cracow to run the Decathlon Store there, after a couple of years taking the position of Regional Director for south of Poland. Since 2012 based in Warsaw headquarters firstly as a Commercial Director for Poland and for the past 3 years holding the position of Development Leader.
He has graduated from Catholic University of Lublin with a master degree in Administration.

In Lidl Poland since 2013. As Head of Corporate Affairs &CSR, she is responsible for coordinating activities in the area of external communication, corporate social responsibility, internal communication and PA. Previously, she dealt with PR, SoMe and training for healthcare sector units. A graduate of the Warsaw School of Economics, the Poznań University of Economics and the Medical University in Poznań.

Michał has 19 years of banking experience. Over that time he was responsible for (i.a.) development & relationship management with strategic corporate clients, business teams’ management, development & implementation of the sectorial strategies (Food&Agri and TSL). He gained his experience in Rabobank Group, where he worked in Poland (Rabobank Polska and BGZ) and as well as in the Netherlands (bank’s HQs and Corporate Network). In the process of BNPP and Rabobank/BGZ merger was responsible for integration of the strategic and multinational corporate clients, and subsequently Michał became head of Large Corporates Department. He worked also in Corporate Division of Santander Bank, where was responsible for development of TSL sector strategy. Currently is responsible for Food&Agri sector strategy and growth for BNPP Group’s bank in CEE & Turkey. Michał graduated from Krakow University of Economics.

Robert Stupak is a Board Member and the Marketing, Digital, E-Commerce & IT Director at Carrefour Poland. He oversees marketing strategy, digital transformation, e-commerce development, pricing, services, data management and the technologies shaping the customer experience.
Previously, he headed marketing at Bricoman Poland (ADEO Group) and at Kaufland Poland, where he drove a comprehensive marketing and digital turnaround. He brings over 20 years of international leadership experience in marketing, brand, strategy and digital, including roles at Hewlett-Packard in London supporting Europe, the Middle East and Africa. He began his career in a global internet start-up, advancing to Head of Marketing & PR.
He studied English philology and computer science. An avid golfer and long-time Zen practitioner.

Earlier a longtime news journalist at Puls Biznesu and – starting from September 2019 – the editor in chief of the monthly trade press “Handel” , which is accompanied by the portal HandelExtra.pl and podcasts: Posłuchaj, co w Handlu.
With PhD economics (in the field of management) she is interested in intellectual capital and using it to build the company’s competitive advantage; records podcasts, writes and makes inspirational speeches and trains tap dance.

Konrad has been working in the FMCG industry for last 10 years. He gained experience in research and analysis of FMCG market data while working for Jeronimo Martins Polska, OMD Media, and for over 7 years associated with NielsenIQ. All the time spent in Nielsen, Konrad is engaged in cooperation with retail chains, he currently manages the part of NielsenIQ focused on supporting Retailers’ in Poland. Thanks to his daily contact with retail chains from hypermarkets, through discounters to petrol stations, he has a broad perspective on the Polish FMCG market, and he also closely observes consumer trends affecting retailers’ business. He is a graduate of Econometrics and Computer Science at the Warsaw University, a fan of Italian football and cuisine, collector and music connoisseur.

Senior Business Development Director in JLL’s Industrial Agency department, with over 15 years of experience in the logistics sector. Before joining JLL, Monika worked on the operator side – at DSV, UTi Worldwide, UPS Supply Chain Solutions, and DB Schenker – giving her firsthand insight into the operational challenges courier and logistics companies face when choosing warehouse facilities. 

At JLL, she manages relationships with key clients in the transportation and logistics sector, collaborating with local agents to deliver optimal location solutions. She supports operators such as ID Logistics in securing facilities that enable efficient distribution network operations. Leveraging her deep understanding of logistics operations, she identifies prime market opportunities and negotiates favorable lease terms. 

Her years on the operator side provide unique insight into client needs, while her market expertise enables her to align the right facilities with their business requirements. 

Journalist and editor with many years of experience. For years, she has been closely associated with the fields of modern technology and business, serving as Editor-in-Chief of Computerworld, Handel, and HandelExtra. She is the author of articles, analyses, research projects, and video content focused primarily on modern approaches to business and ICT. She has also designed the content agendas for and hosted numerous conferences and industry roundtables, as well as moderated panel discussions. She graduated from the Faculty of Italian Studies at Warsaw University. Privately, she is the author of two novels published by Prószyński Media.